Application Examples - 2026-06-22

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Almond Dark Chocolate Style Bar

Snack Bar

Gatsby Β· USA

Functional Claims

Gatsby Almond Dark Chocolate Style Bar is now available, and retails in a 2.8-oz. pack.Three servings per bar70 calories, 2g sugar and 3g net carb per serving

Ingredients

  • β€’Allulose← ALLULOSE
  • β€’Esterified Propoxylated Glycerol
  • β€’palm kernel oil
  • β€’Soluble Corn Fibre
  • β€’Natural Flavouring

Allulose's Technical Role

Allulose functions as the primary bulk sweetener and texturizing agent in this snack bar, while keeping total sugars at just 2g, Unlike erythritol, allulose participates in Maillard browning during baking, developing desirable golden color and toasted flavor notes while contributing negligible calories (0.4 kcal/g), In the US market, where allulose holds 34% of global product share, this product reflects the growing adoption of allulose in the keto-friendly and better-for-you snack categories.

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Sweet Fish Candy

Confectionery

Smart Sweets Β· USA

Functional Claims

Smart Sweets Sweet Fish Candy has been repackaged, and retails in a 1.8-oz. pack.3g of sugar per 50g bagPlant basedNo sugar alcohols added, gluten and artificial sweeteners addedSmartly sweetened without sugar alcoholsPlant-based goodnessRich in fiberMade with natural flavors

Ingredients

  • β€’Soluble Corn Fibre
  • β€’Allulose← ALLULOSE
  • β€’Modified Potato Starch
  • β€’Natural Flavouring

Allulose's Technical Role

Allulose provides sugar-like sweetness and bulk in this confectionery product, while keeping total sugars at just 3g, Its sucrose-like sweetness profile and bulk make it an effective 1:1 sugar replacer, avoiding the cooling effect and digestive tolerance issues of sugar alcohols, In the US market, where allulose holds 34% of global product share, this product reflects the growing adoption of allulose in the keto-friendly and better-for-you snack categories.

Almond Dark Chocolate Style Bar and Sweet Fish Candy: Key Takeaways

Today's pair spans two product categories within the USA market: Snack Bar and Confectionery.

Common Ground

Both products leverage allulose as a primary sweetener to achieve significant sugar reduction. Both achieve clean-label sugar reduction claims. Both are positioned as gluten-free.

Divergent Formulation Strategies

What This Tells Us

Allulose demonstrates versatility across the Snack Bar and Confectionery categories. Its ability to perform in both solid (bulk, browning, texture) applications makes it a uniquely flexible sweetener. The common thread is allulose enabling sugar reduction without sensory compromise β€” delivering the sweetness, texture, and functional properties that consumers expect, while meeting the nutritional targets that brands demand. As these two products from Gatsby and Smart Sweets demonstrate, allulose is not confined to any single product category or market β€” it is becoming a cross-category, global sweetener solution.